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Every great food business has a story, and Gurt Wings is no exception. Gurty (aka James), the founder, started experimenting with fried chicken recipes after travelling the world and falling in love with American-style wings. In 2017, he took the plunge into the street food scene, launching Gurt Wings – a name inspired by the Bristolian term for “great.” From humble beginnings with a gazebo setup to operating multiple award-winning trucks, Gurt Wings has grown into a firm favourite of street food lovers.
Despite their success, Gurt Wings faced challenges familiar to many street food vendors: keeping customers in the loop about locations, schedules, and last-minute changes. While they have a strong social media following, reaching every customer in real-time was impossible. That’s where My Streats have helped.
We asked the Gurt Wings team why they chose to use My Streats, and how it helps the business.
The Base App is Free, But Loyalty Makes the Difference
The My Streats app offers fantastic tools for any street food vendor for free – live maps, menus, and profile favourites make it easy for customers to find you. But it’s the loyalty feature that we wanted to utilise the most. With digital loyalty cards, we can reward repeat visits, making our customers feel valued and part of the Gurt Wings community. It’s straightforward to manage, and customers love being able to collect stamps across all our trucks – it keeps them coming back, no matter where we’re parked!
Connecting in Real Time with Push Notifications
Another major win has been the push notifications, which make it easy to get messages out quickly and directly. Whether it’s announcing sold-out items, sharing time-sensitive updates, or promoting special offers, notifications let us engage with our audience instantly. We no longer have to just rely on algorithms and hoping our social media posts get seen – we know our updates will reach customers who’ve favourited us on the app.
Spreading the Word for More Success
We’ve found that the more we talk about My Streats, the better it works. We make sure to mention the app to customers at events and post about it on our social channels. It’s a win-win – customers find us easily on the live street food map, and the more people who favourite us, the more direct connections we can build through notifications.
Why My Streats Works for Us
The combination of free tools and premium features has been a game-changer for Gurt Wings. With loyalty, we can strengthen our relationships with customers, boosting repeat visits and building a real sense of community. Plus, by promoting the app to our audience, we’ve seen a steady growth in visibility and engagement.
For any vendor considering My Streats, we’d say give it a go! The free features alone are great for getting started, but if you want to take things to the next level, utilise loyalty too – it’s one of the best ways to get customers engaging and shouting about your brand!
Sign up to My Streats for free here.
